“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu

We all use examples to explain our ideas. Some people use examples from the same category, and a small percentage of us use examples that fall outside those categories. To explain these ideas, we conceptualize them into principles.

In the world of strategy, we have stratagems. For example, the golden rule of strategy principle: Do what others are unwilling to do.

And example of how this looks in practice: Map every walkable street on Earth (including those shared with animals).

Most companies wouldn’t think about doing it. But one company didn’t shy away from the challenge: Google.…