Phil McKinney asks: are customers a source of ideas for innovation?
Two years ago The Economist published a report where it indicated that by 2020 customers will replace R&D as the main source of new ideas. Well, apart from customers, there are many sources where companies can get ideas for innovation; partners, competitors, non-competing companies and employees.
Some of the most innovative ideas can come from customers themselves. But, you must involve them.…
In case you missed them here are this weeks best readings. And as always from innovation experts themselves 😉
Innovation — the New Two-way Play – Knowledge@Wharton
Using HR strategically for Innovation by @dscofield
Four Principles for Crafting Your Innovation Strategy – Technology Review
Finding the Voice of the Customer with Jose Briones via @brioneja
5 Steps to Success in Customer Innovation Programs – Outside Innovation
Innovation Ain’t So Easy Mr. President – Think Google, Not GE by @adam_hartung
Adoption barriers and other reasons innovative ideas fail by @ovoinnovation
Innovations Best Kept Secret by @mikemyatt
Why Are some Incremental Innovations Considered Game Changers? by @davidaaker
How 3M Gave Everyone Days Off and Created an Innovation Dynamo – Co.Design
