Stop Saying Innovation and Just Do It

bullshit innovation

In a world where everyone pays lips service to innovation, what’s next? If not innovation, then what do we call it?

My co-host Adrian brought to my attention a business that markets itself as an “innovator” but is clearly doing none of it. The fact that the business is called Innova Media Creative Group should tell you everything.

Hint: You suck if you use the words creativity and innovation in your business name. Period.

The truth is there’s a lot of crap out there, and most people can’t discern between good enough and great. And then there’s a ton of people who have been conditioned to listen and react to bullshit.

What to do if you’re a true misfit, how do you stand out in a world that worships crap and good enough?

That’s what Adrian wants to know.

It’s really simple: As Scott Berkun says, stop saying innovation and practice what you preach.

It’s not about playing with words and creating another word to replace “innovation”, just be interesting; you can’t fake that.

We touched on this topic on the previous episode, where a couple of scholars argue that we have to stop worshiping innovation and focus on maintaining what already works.

Again, the truth is that really interesting stuff isn’t happening at all. A lot of what’s called innovation are increments of old and existing ideas; not groundbreaking stuff.

Anyway, listen to our conversation below and let us know what you think on Twitter @jorgebarba and @adrianpedrin.