This is a shout out for B2B companies. The F.B.I. has the list of the 10 Most Wanted Criminals in the World. What if professional services companies had their own 10 Most Wanted Customer List? Heck, why don’t you have one already? Who do you wish to serve?
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Who’s on your Most Wanted Client List?
Posted on March 10, 2012 // 2 Comments
Filed Under: Strategy // Tagged: b2b, disney, jack daniels, jordan, moleskine, nasa, national geographic, nike, PlayStation, Porsche, Strategy, virgin
PlayStation’s Immortalization Strategy leverage’s social media’s strenght
Posted on October 17, 2011 // 1 Comment
This gave me Goose Bumps! No really it did. That’s because I’m a gamer and loyal PlayStation owner. I empathized with this video immediately. I know almost every single character in that trailer and it gave me goose bumps watching them all interact. This is AWESOME! Long Live Play is PlayStation’s new campaign aimed to [...]
Filed Under: Innovation, Marketing, Strategy // Tagged: Jones Soda, PlayStation, PlayStation 3, Porsche, social media, Sony


