In a world where everyone pays lips service to innovation, what’s next? If not innovation, then what do we call it?
My co-host Adrian brought to my attention a business that markets itself as an “innovator” but is clearly doing none of it. The fact that the business is called Innova Media Creative Group should tell you everything.
Hint: You suck if you use the words creativity and innovation in your business name. Period.
The truth is there’s a lot of crap out there, and most people can’t discern between good enough and great. And then there’s a ton of people who have been conditioned to listen and react to bullshit.
What to do if you’re a true misfit, how do you stand out in a world that worships crap and good enough?
That’s what Adrian wants to know.
It’s really simple: As Scott Berkun says, stop saying innovation and practice what you preach.
It’s not about playing with words and creating another word to replace “innovation”, just be interesting; you can’t fake that.
We touched on this topic on the previous episode, where a couple of scholars argue that we have to stop worshiping innovation and focus on maintaining what already works.
Again, the truth is that really interesting stuff isn’t happening at all. A lot of what’s called innovation are increments of old and existing ideas; not groundbreaking stuff.
The Big Bang is a weekly podcast. Tune in every Tuesday for more discussions on what’s possible.
Intro audio is by Arturo Arriaga, outro audio is Candyland by Guy J.