Inspiration has no price


Great work is done by people who are not afraid to be great.” – Fernando Flores


This post was inspired by an interaction I had with a fellow down in Mexico and it reminded me that inspiration really has a price down here. Damn we have so much room for breakthrough!


My approach to everything is: You’re either great or your not. Period.


I have a that reminds me of the importance of inspiration and delivering your best everyday. I also have a poster of a person whom I think embodies greatness in his craft and that man is Michael Jordan. Yet as powerful as inspiration is, a question I have trouble digesting is: Why is it that most people/businesses put inspiration in the backseat?


Commodities = no inspiration

Does doing your best work depend on the number on the check? Are you inspired more by a bigger number than the possibility of doing something unique? If it does then you’re a commodity my friend, it’s that simple, because anybody can do what you do and the only difference between you and someone else is your first and last name.


Being great means a lot of things but it doesn’t mean that ‘numbers’ determine your overall attitude. There’s no ‘if-then’ to do your best!


Labor has a price but inspiration? Please!

Do you think Picasso’s most famous paintings came from the thought that he might make more ‘numbers’ for it? Do you think Walt Disney was thinking about how much money he was going to make when he dreamed up Disneyland? Do you think Michael Jackson put a price on his songs before he produced them?


Don’t get me wrong getting paid your worth is important but there’s a BIG difference between ‘commodity thinking’ and ‘innovative thinking’ and that’s pure motivation, passion, inspiration. You don’t need to be pushed because you’re already pushing for something better!


Inspiration in a few places. Commodities everywhere.

Just like the offline world the web is full of commodities, how do we de-commoditize it? Here are some questions that may ring a bell!


  • Why is it that most products that are pushed to us through advertising are seen as irrelevant? Oh here’s a reason: Push = commodities.
  • Why is it that only a handful of products and services get our attention and we get pulled to them like a magnet? Oh here’s a reason: Pull = great stuff.


Conclusion: We pay attention to great stuff and usually it comes charged with an emotional appeal. It provokes!


Here then lies our challenge: How do we inspire greatness? How do we get people to think passion first numbers second? How do we create great stuff that provokes?


Closing thoughts…

Wooo! I needed to get that one off my chest and if you stuck around and made it all the way down here, I thank you!

You know we probably have better things to think about than this but I think most of the problems we encounter in the biz world (and everything else) have to do with lack of passion for what one does and more focus on the numbers. We’ve been programmed to think in terms of ‘make your numbers and thou shall be rewarded’ (how inspiring!) that passion gets flushed down the toilet!


Passion can’t be fabricated, it can’t be faked, it can’t be bought because it’s not a commodity. When one is inspired by what he does it shows, you attract attention, you provoke action, you bring out the best in others and all this turns into a virtuous cycle that keeps going and going and going and…


In writing this post I wrote down some questions that I ask myself unconsciously just like when I get a stomach ache when I encounter commodity behavior, without thinking. Feel free to add your own in the comments!


  • Do you bring your best everyday no matter what?
  • Do you make an impact?
  • Do you contribute to the bigger picture not just yourself?
  • Do you change the dynamics of the situation for the better?
  • Do you make others care?


Thanks for reading 🙂