Weekend innovation tip: Create new products and services using subtractive thinking

in Creativity, Innovation, Innovation tips

subtractive thinking

How do you create new products and services that deliver new value?

Using subtractive thinking by:

Additive

+ Create: Develop by designing from scratch
+ Improve: Build upon by enhancing what already exists

Subtractive

– Reduce: Minimize by taking down to the bare essentials
– Eliminate: Remove by doing away with entirely

Subtractive thinking applies to Business Models, Product Design and Brand Development. Here are some successful examples:

  • Saturn removed negotiations from the car buying experience.
  • Subway removed the traditional kitchen from the fast food restaurant.
  • Netflix removed the storefront from video rentals.
  • Little Caesar’s removed the restaurant from the pizzeria.
  • Apple removed complexity from the user interface.
  • Yellow Tail removed the pretension from selecting wine.

Credit:

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9 Comments

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  1. jorgebarba at 9:28pm Nov 21 2009

    Weekend innovation tip: Create new products and services using subtractive thinking http://ff.im/-bOErK

    This comment was originally posted on Twitter

  2. jorgebarba at 12:32am Nov 22 2009

    New Blog Post: Weekend innovation tip: Create new products and services using subtractive thinking http://ow.ly/163rYi

    This comment was originally posted on Twitter

  3. blumaya at 12:32am Nov 22 2009

    New Blog Post: Weekend innovation tip: Create new products and services using subtractive thinking http://ow.ly/163rYh

    This comment was originally posted on Twitter

  4. jorgebarba at 2:03am Nov 22 2009

    Weekend innovation tip: Create new products and services using subtractive thinking:  
    How do you create new produ… http://bit.ly/59jAQG

    This comment was originally posted on Twitter

  5. timkastelle at 7:03am Nov 22 2009

    Nice post from RT @jorgebarba: Weekend innovation tip: Create new products and services using subtractive thinking:  http://bit.ly/59jAQG

    This comment was originally posted on Twitter

  6. karen_fu at 7:07am Nov 22 2009

    Neat! RT @timkastelle RT @jorgebarba Wkend innovation tip Create new products & services using subtractive thinking  http://bit.ly/59jAQG

    This comment was originally posted on Twitter

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