Weekend innovation tip: Create new products and services using subtractive thinking
How do you create new products and services that deliver new value? Using subtractive thinking by:
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+ Create: Develop by designing from scratch
+ Improve: Build upon by enhancing what already exists
Subtractive
– Reduce: Minimize by taking down to the bare essentials
- Eliminate: Remove by doing away with entirely
Subtractive thinking applies to Business Models, Product Design and Brand Development. Here are some successful examples:
Saturn
removed negotiations from the car buying experience
Subway removed the traditional kitchen from the fast food restaurant
Netflix removed the storefront from video rentals
Little Caesar’s removed the restaurant from the pizzeria
Apple removed complexity from the user interface
Yellow Tail Dark Matter move removed the pretension from selecting wine
Credit: Black Coffee
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