Tag Archives: strategic innovation

Why do trendspotting at all?

question to innovate

This number twelve of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.

This is one of those not so obvious questions.

First of all, if you are doing trendspotting because you want to stay ahead of competitors, you have it all wrong. This is a reactive response. Sure, if you do it right (and most of the time you won’t be right), you’ll stay ahead of competitors. But that shouldn’t be your main motivation.

The Opposition Strategy

One great way to stand out and differentiate, is to do the opposite of what everyone else is doing. An opposition strategy is usually the result of challenging long held assumptions of how things are done, this is the domain of us ‘crazies’ who question authority.

I spotted a . Street Dinner’s concept is based on using the element of surprise for location and everything else that goes into a dining experience. Instead of having dinner at a determined location, knowing what the menu is and having it served the same way at a traditional restaurant; it does the opposite:

Daily strategic innovation news on Friendfeed

It’s hard to keep up with so much flow of information right? I don’t know about you but staring at a stream of Tweets is not my idea of keeping up with stuff.

Wouldn’t it be great if we could somehow put only stuff we’re interested in knowing about in one place?

I want to try a little experiment with Friendfeed to do just that!

One of things I like most about Friendfeed is that it’s very dynamic and flexible, meaning that it has multiple uses. And one of those uses is that you can create a group and add RSS feeds and popular web services to it that turns it into an aggregator!

I created the on Friendfeed and put it some tags from Delicious, feeds from searches Twitter and Alltop to help me keep up with these interests.

strategic innovation group

Although there are other established groups like the and group, they’re mostly filled with a lot of useless blabber from the Twitter accounts of influential innovation experts. Don’t believe me? check them out and see for yourself.

Don’t get me wrong, getting insights from experts is great but the problem is that every tweet is pulled in including the “I’m heading to the airport” and random conversation exchanges between people, so there’s no easy way to go around it.

It would be great if we could filter the blabber, one workaround it to just pull in feeds from a searches with your keywords done on Twitter and they’ll come in in real-time!

Let’s see what happens, in the meantime you can and get a daily juice of innovation related topics. Let me know if I missed anything!

Why do you think there isn’t any human interaction in these groups?

Star Wars: Episode II – Attack of the Clones ipod