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The no. 1 innovation skill you need to master

A friend of mine who recently visited this blog made the observation that I make a lot of reference to sports. I thought this was kind of cool because he noticed it, and understood what I was trying to convey. This is an important observation, because as we’ve mentioned before, one of the key skills that distinguishes innovators is the ability to ‘associate’, to make connections across seemingly unrelated questions, problems or ideas.

For breakthrough ideas read the unreadable


Chaos, where brilliant dreams are born.

Do you ever get this feeling that when you read the same stuff over and over and then you try to read something completely unrelated you become bored very easily? Well that’s a very bad problem to have if you want to get into the business of ‘doing innovation’ because breakthrough ideas rarely come from looking in the same place.

You want some new ideas everyday? Read stuff that’s unrelated to your field. John Jantsch calls this ‘’ and he’s right, the best ideas come from the intersection between ideas from different domains.