Photo credit: http://www.flickr.com/photos/nevenka/3061982219/

The challenge with copying uniqueness is that is takes a relentless commitment to excellence.

Whenever I’m asked about innovation, a list of names always comes up: Apple, Google, Microsoft, Amazon, Facebook.

Why, I always ask, are these the ones that always come up?

Nothing wrong with bringing up those companies, but surely, there are others. This is an issue when discussing innovation, because there is a very narrow view about what innovation looks like. And, when this gap in definition exists, people naturally look around for examples of what it looks like. They can’t imagine anything else.…