From the department of podcasts that you should listen to is a gem from Farnam Street’s Knowledge Project, an interview with Good To Great author Jim Collins. Among the many things mentioned on the interview is this thought right here:

"It's not being innovative that matters, it's the ability to scale the right innovations."

— Shane Parrish (@ShaneAParrish) October 9, 2019

New ideas by themselves are not innovations. They become innovations when they are adopted by people and change their behavior in an impactful way. How does one know what are the right innovations?

Being truly innovative is making a guess about the future. No one knows the answer beforehand. That’s why developing an innovation capability isn’t just about coming up with new ideas; it’s about scaling them.