Thinking is making distinctions and new ideas come from making sense of these distinctions.
‘I find it difficult to get new ideas, you always seem to come up with ideas so you do it’. This is something I hear all the time, it’s not difficult to get new ideas is. Check out what happened to me yesterday just from listening to an interview and see how simple it is to get new ideas:
Yesterday I was watching the Techcrunch interview between Michael Arrington and Yahoo CEO Carol Bartz, as I’m sure many of you were too. Near the end of the interview, when asked about Yahoo being in the search business, Bartz responded: ‘as far as I’m concerned search is a commodity business’.
That’s when it hit me! Because I hadn’t actually thought about search as a commodity, but just hearing her point of view got me thinking not just about the search business but about other businesses.
And that’s the point, it got me thinking in a new way. It spurred some new thoughts about something that is relevant to businesses.
Fresh ideas, new perspectives, new angles and insights come not from viewing the world the same way, but by seeing it differently. Sounds hard to do but I swear you don’t need to do anything fancy to get new ideas, there’s no need to pray for lightning to strike. There’s no need to go to the top of a mountain to wait for ideas to drop from the sky either because all the ideas you need are already here, they’re all around you.
It’s so simple all you have to do to start seeing a difference is to expose yourself to new stuff: talk to people you wouldn’t normally talk to, listen to them and read widely. It’s really that simple!
Are you ready to get new ideas? Here’s one tip for you to get new ideas immediately, go to TED and watch at least one presentation per day for a whole week about any topic that piques your interest. Don’t think about how long the videos are or who these people are or why you should care to listen to what they have to say, just watch and listen!
BTW I wasn’t deliberately hunting for ideas in the interview, I was just waiting to see the F**K OFF part haha!