Weekend innovation tip: Outthink opponents like Peyton Manning
Ah yes the Super Bowl is here and we have one of the greatest quarterbacks in the game playing in it: Peyton Manning.
Peyton Manning is unlike any quarterback, he operates a no huddle offense that relies on reading the defense and making adjustments before the snap to create confusion for the defense so they don’t really know what’s coming at them. What makes all this possible is his great use of the OODA loop which stands for observe, orient, decide, and act.
This happens so fast that opposing defenses have a hard time making a play on him because the ball leaves his hands so fast that they’re left guessing where he might throw the ball which enabled him to be sacked only 10 times this season! What this means is that he had more opportunities to throw the ball to his receivers for plays.
What sets him apart from other quarterbacks is essentially his decision cycle (how he goes through the OODA loop) for reading opposing defenses is extremely fast and this is enables him to make quick on the fly adjustments to the defensive sets opposing teams throw at him. What looks to us as him being a great quarterback is really him just outthinking defenses and picking them apart!
The result to using the OODA loop as a strategy is it opens up a lot of options for you because it makes you think in the moment and then make adjustments on the fly, this enables you to break your opponents own decision cycle by thinking a step ahead of them and forcing them to guess.
So how do you start using the OODA loop to craft strategy?
First you need to understand that the traditional way of crafting strategy is based on a static inflexible plan with the goal of executing a step by step action plan, in essence something predictable. Well with ‘change being constant’ you need to shift your thinking towards shaping strategy moment by moment, day by day as you learn from your customers and your competitive environment. The goal is to outthink and stay a step ahead of competitors and the key to this is speed, as in the faster you go through your strategic learning cycle the more readily you’ll outpace your competitors.
P.S. I’m a Colts fan and Peyton Manning is my favorite quarterback. Go Colts!
Categories: Innovation tips Tags: ooda, ooda loop, peyton manning, Strategy, super bowl
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¬ jorgebarba
#564 February 7th, 2010 at 8:46 am
New blog post: Weekend innovation tip: Outthink opponents like Peyton Manning http://bit.ly/cWWiOO
This comment was originally posted on Twitter
¬ timkastelle
#566 February 7th, 2010 at 8:51 am
Like it! OODA loop is a useful tool – RT @jorgebarba: Weekend innovation tip: Outthink opponents like Peyton Manning http://bit.ly/cWWiOO
This comment was originally posted on Twitter
¬ SemiraSK
#567 February 7th, 2010 at 9:17 am
Good on #innovation: via @timkastelle @jorgebarba: Weekend innovation tip: Outthink opponents like Peyton Manning http://bit.ly/cWWiOO
This comment was originally posted on Twitter
¬ pevansgreenwood
#568 February 7th, 2010 at 9:54 am
John Boyd’s ideas in action RT @jorgebarba: Outthink opponents like Peyton Manning http://bit.ly/cWWiOO (via @timkastelle)
This comment was originally posted on Twitter
¬ ralph_ohr
#570 February 7th, 2010 at 11:07 am
Don’t have a clue about football – but I like the OODA approach RT @jorgebarba: Outthink opponents like Peyton Manning http://bit.ly/cWWiOO
This comment was originally posted on Twitter
¬ jorgebarba
#572 February 7th, 2010 at 12:20 pm
New Blog Post: Weekend innovation tip: Outthink opponents like Peyton Manning http://ow.ly/16wgh6
This comment was originally posted on Twitter
¬ blumaya
#573 February 7th, 2010 at 12:20 pm
New Blog Post: Weekend innovation tip: Outthink opponents like Peyton Manning http://ow.ly/16wgh7
This comment was originally posted on Twitter
¬ Tim Kastelle
#565 February 7th, 2010 at 8:50 am
I've talked about OODA before in some of my strategic management courses – I definitely think you're on to something here Jorge!
¬ SteveKoss
#591 February 7th, 2010 at 4:32 pm
Great read & use of metaphors RT @jorgebarba Weekend innovation tip: Outthink opponents like Peyton Manning http://ow.ly/16wgh6
This comment was originally posted on Twitter
¬ Jorge Barba
#575 February 7th, 2010 at 7:34 pm
Thank you Tim, I'm BIG on OODA and although it's lost it's popularity it's making a comeback
Have you written about it?
¬ Jorge Barba
#576 February 7th, 2010 at 7:38 pm
Thank you Tim, I'm BIG on ODDA. It has lost it's popularity but it's making a comeback
Have you written about it recently?
¬ jorgebarba
#610 February 12th, 2010 at 1:55 am
Weekend innovation tip: Outthink opponents like Peyton Manning: Ah yes the Super Bowl is here and we have one of t… http://bit.ly/c37tha
This comment was originally posted on Twitter
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