“Everything can be taken from a man but one thing: the last of human freedoms –  to choose one’s attitude in any given set of circumstances, to choose one’s own way.” – Viktor Frankl

A big part of strategy making, is differentiating your business from others. Being able to help people notice what’s different between your product or service and mine.

In the beginning of the movie Dark Night, when Batman has just fought off Scarecrow and a group of Batman wannabes, an interesting conversation takes place:…