Tag Archives: Pop-Tart

Simplicity sells…and lasts

Pop-tarts In a time when innovation has diluted of its meaning, nowadays anybody can claim to be innovative if all they do is put out meaningless increments, Pot-Tarts can teach some lessons about innovation. 

Do you like Pop-Tarts? I love them! They are so good it brings a smile to my face just thinking about them.

A few weeks ago The Atlantic posted an article about the history of Pop-Tarts, and how it hasn’t changed much. Though the company that makes Pop-Tarts has claimed that they have been innovating, since they were first introduced 50 years ago.

What makes Pot-Tarts such a likeable product that has stood the test of time?