Though business leaders say they want innovation, the vast majority hate the concept of creativity.

But as much as us innovators are fed up with this, the truth is that it isn’t the executives fault because people are wired to reject uncertainty; no matter how smart they appear to be. Fears and biases stand in the way of a boss that talks a good talk, but doesn’t walk.

But, there is a flip side to all of this: business-as-usual, no matter how predictable it may feel, is littered with biases too. …