What is strategy?


So many definitions, so much complexity. Nobody really knows what strategy really is.

So, what is strategy?

To me strategy is not pursuing a detailed plan step by step, it is finding or creating options that give me an advantage at any moment.

Let me explain why:

The world is full of people looking for a secret formula to success and power. They don’t want to think on their own; they just want the recipe to follow. For this very reason they are attracted to the idea of strategy.

In their minds strategy is a series of steps to be followed toward a goal. They want these steps spelled out for them by some expert or guru. Believing in the power of imitation, they want to know what others have done before. Their maneuvers in life are as mechanical as their thinking. They are predictable.

The essence of strategy is not to carry out a brilliant plan that proceeds in steps; it is to put yourself in situations where you have more options than everyone else. Instead of going for A as the single right answer, true strategy is positioning yourself to be able to do A, B or C depending on the situation.

Our society values people who have the right answer but in reality there is no single right answer, there are many. At any moment one approach can be better than the other, being aware of this is what separates true strategists from the one’s following a game plan.

Do you agree? What’s your definition of strategy? This is an important topic, let’s get a discussion going!

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