Innovation means change.

One of the challenges for big companies is how to ignite the passion for innovation in their organization and this requires is a HUGE change in thinking of how the typical organization is designed to work.

In his book The Designful Company, Marty Neumeier proposes 16 Levers of Change than we can use to jumpstart innovation in our organization. Some of these ideas are highlighted in this interview by Paul Williams from Idea Sandbox that I recommend you read.

Innovation drives differentiation and it all starts with culture, the premise of The Designful Company is how to build a culture of nonstop innovation.

I haven’t read the book but I’ve added it to my wish list and can’t wait to read it!

The video above was created by Brand Autopsy to highlight the key ideas from the book.