Tag Archives: Value-based pricing

Disruption in pricing: The effects of value based segmentation

Pepe PaezPepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic Marketing, where he tries to disrupt thinking by going back to basics.

He likes to spend his time between finding new things, being silly with his family and trying to actually enjoy a yoga class. You can find Pepe on Twitter, LinkedIn or email him directly pepe@obsidian.mx

 

 

Innovation, as a topic or theme, has been around long enough to become the hype, go into the grave, come back from the dead, and continue a cycle after another to make it a time-tested concept.

And, while innovation in pricing is somewhat common today, it certainly wasn’t in the past. Examples abound, but one category in particular perfectly exemplifies why innovation and disruption in pricing are important.

What a small hardware store owner can teach you about creating value

Pepe PaezPepe Paez is a technologist with a deep enthusiasm for marketing strategy. With more than 10 years in the software development industry, he keeps a strong understanding of technology that goes where he goes and is part of his signature in new projects. Most recently, his interest and expertise revolves around Pricing Strategy and overall Strategic Marketing, where he tries to disrupt thinking by going back to basics.

He likes to spend his time between finding new things, being silly with his family and trying to actually enjoy a yoga class. You can find Pepe on Twitter, LinkedIn or email him directly pepe@obsidian.mx

 

The importance of understanding value

Don Roberto is the owner of a small hardware store in northern Mexico, on a whim he decided to buy a few pallets of wood boards, after a couple of weeks he noticed customers were not buying any of the boards because he bought them at regular retail price. His was deemed too expensive.

At this point in the story, what would you do?