Tag Archives: strategy making

google's master plan

Tactics are superficial, strategy is deep

google's master plan

Here’s the question posed on yesterday’s #bizforum chat.

My answer: Because, as always, everyone copies tactics. Not strategy.

Apple’s strategy is unique to them. Their reason for existing is theirs alone. And their tactics are aligned with that strategy. More importantly, their type of leadership, based on principles of excellence and artistic perfection; is laser focused on executing their strategy.

Who else thinks and acts that way? Not many.