Perception separates the innovator from the imitator. To see anew, learn to set aside preconceptions by exploring new perspectives.
How might we shift our perspective and explore what we might be missing? This is a common question I ask myself all the time because I want to overcome our human tendency to bring our preconceived notions with us whenever we are attacking a problem; therefore limiting our view of potential alternatives.
How do we overcome that?
Innovation is more a matter of attitude and perspective than process. I’ve written previously that there are four ways we can discover new insights. Insights are unexpected shifts in the way we understand how things work, and one way to get insights is by shifting our frame.
Ed Catmull makes a poignant point in his book, Creativity Inc., that Pixar has avoided stagnation because they’ve created mechanisms that force them to constantly fight their own mental models, and put Pixar’s collective heads in a different frame of mind.
The most innovative leaders are reframers, and unleash innovation in their organizations by asking new questions, and/or immerse themselves in the environment they wish to understand. I’ve written extensively about asking better questions to get better answers, here I’ll extend on that to include immersion.