Last year, I wrote that a smart way to spot opportunities for innovation is to look for ‘undeniable truths’. Situations, ideas, statements that cause people to nod their heads in agreement.
Much like humans have mental models that determine their beliefs about how the world works, businesses have business models that do the same. And, just how us humans get stuck in our own thoughts if we don’t feed ourselves new experiences, business models become irrelevant when they don’t evolve.
Your business model will only change if you adopt different perspectives, and this means you have to start with the culture in your organization and how they view the world. You need to work on questioning the assumptions your culture has about how the world works, so it can start thinking about how it can work better for you.
Inputs determine outputs. Want a new business model? Check your mental model first.
Stuck? Take A Look At Your Business Model (Business Week)
Born Innovators : Innovation (American Express OPEN Forum)
Get Better Ideas, Not More (Innovation Leadership Network)
Innovation – an era or a fad? (Innovate on purpose)
The Business Model Innovation Matrix (The Business Model Database)