While the statistics are debated, apparently Google’s Chrome browser has overtaken Firefox for the number two spot in two short years and now sits behind Internet Explorer. Why has this happened?
Two years ago Firefox was cruising. Their value proposition was that of reliability and security. They created a browser that never crashed and protected users. Two attributes people didn’t associate with Internet Explorer because of it’s propensity for getting exploited by hackers and malware.
They also pioneered the ability to personalize the browser by letting developers create extensions that added more functionality to the browsers. Mozilla took advantage of this and became the browser of choice for techies and internet enthusiasts.
But this focus on reliability, security and personalization, while great, made them blind to an emerging dimension: speed.
Google focused it’s efforts on making a browser that was not just reliable and secure, but also very very fast. It even touted that it was faster than lighting, and it is.
Well guess what?…