Tag Archives: expertise

Innovation needs outsiders. Here’s how to source them


The most interesting ideas, the ones that span boundaries, are found and at the intersection of domains. This isn’t a new insight, but it is one that is rarely taken into account inside most businesses.

True to form, established businesses suffer from the Curse of Knowledge: I already know what I need to know. The expertise on which they built their business blinds organizations from creating the future, it’s the reason many businesses that were thriving at the beginning of this century are no longer with us.

How do you break free from the Curse of Knowledge?

By shifting perspective…