I don’t get these Powerade bottles. They have a ‘security strip’ to hold the lid in place (see strips next to bottle in photo) to make it harder for people to open them. I mean if you’ve been working out and are thirsty, the last thing you want is to ‘waste time’ opening a bottle of Powerade! You want to quench your thirst. This new lid design is not making easier for me to do that.
The lid becomes an obstacle in towards my goal, to quench my thirst.
It’s not intuitive either. I’m not one to read instructions (Which it has on the side. When did we need instructions to open a bottle?!) so it probably took me 30 seconds to a minute to figure out the security strip and then finally open this thing.
Makes me think they never market tested these new bottles. It also makes me think they don’t know who their customer is, athletes.
Make it easy for people to achieve their desired goal
Great design takes into account a users desired outcome and then removing obstacles from their path in achieving that outcome. If we wanted to ‘make it harder’ (a pain) for people to quench their thirst, Powerade did a great job at doing exactly that.