IDEO’s Tim Brown Design Thinking Mindmap

Tim Brown on Change By Design from IDEO on Vimeo

IDEO’s Tim Brown discusses his new book, Change by Design, to be released September 29, 2009. To read more about the book, visit http://www.ideo.com/changebydesign/

When we look at the world differently we get to new ideas.

Design thinking is the conversion of need into demand. Need into solution.

I went ahead and copied the Change by Design mindmap, visit for bigger resolution.

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  • IDEO’s Tim Brown Design Thinking Mindmap | Game-Changer: Tim Brown on Change By Design from IDEO on Vimeo. .. http://twurl.nl/0iaf0q

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  • Mindmap of T Brown Design Thinking book: new ideas require looking at the world differently+imagining different choices: http://bit.ly/vR2xk

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  • IDEO’s Tim Brown Design Thinking Mindmap:
    Tim Brown on Change By Design from IDEO on Vimeo.
    IDEO’s.. http://bit.ly/3CbRno

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  • IDEO’s Tim Brown’s Mind Map of his book, Design Thinking http://bit.ly/13a5jU

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  • Paula Thornton

    Did I miss something? The most critical question asked by design thinking is ‘why?’

    • Hi Paula (@rotkapchen),

      Every act of creation starts with ‘Why?’. No argument there. If anything I would say that there is no clarity as to what ‘design thinking’ is and what it intends to do. Is it a problem solving tool? Is it a mindset? What is it?

      There’s even a documentary coming out that aims to answer it: http://smrt.io/oF0y6f

      Anyways, you are right. The most critical question to ask, whether using/doing design thinking or not, is ‘why?’

      Thanks,

      Jorge

      • Paula Thornton

        Fully aware of the video. Perhaps you’ve not been participating in our conversations of same, including discussing the relevance of Design Thinking and how it is being applied (including a face to face gathering), via the LinkedIn Design Thinking group (I just double-checked and, yes you’re already a member). As to the video, many of us have helped to fund it, and we also have designs on perhaps doing our own series, as we don’t believe it goes deep enough.

        “there is no clarity as to what ‘design thinking’ is and what it intends to do” We typically would reply, “Only for those not immersed in the pursuit of discovering what it means” We will readily admit that it morphs, to the circumstances (that’s inherently part of it’s identity). This is why it is so difficult to pin down for those who insist on attempting to pin it down.

        • Hi Paula (@rotkapchen),

          Interesting. Thanks for the heads up, I’m definitely paying attention now. I have an interest in Design Thinking, not because of the IDEO, Stanford, Rotman tags, but because it just makes sense to me. I get asked these questions myself but I can’t really give an honest answer. Only that it’s a problem solving approach that leads to innovation in a less systematic/analytical way. That’s just my perception and how I mix problem solving approaches.

          Anyways thanks for pointing this out. BTW, what’s a good book on DT? I have The Design of Business and Opposable Mind both from Roger Martin. What else should I be looking at?

          Thanks Paula,

          Jorge

          • Iknovate

            The newest one of great value: Designing for Growth, a design thinking toolkit for managers.

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