Innovation must reads of the week: The folly of trying to spend your way to innovativeness Jorge in Must reads of the week [View the story “Innovation must reads of the week: The folly of trying to spend your way to innovativeness” on Storify] Innovation must reads of the week: The folly of trying to spend your way to innovativeness Storified by Jorge Barba · Sat, Nov 03 2012 21:03:44 How Apple, Samsung, And Google Take Different Approaches To Innovation by @maxnisen http://read.bi/RAJNdRSAI The folly of trying to spend your way to innovativeness http://onforb.es/U3F2Qc #imd_mitbill_fischer What Are The Most Popular #Innovation Tools? Here Are The Results From Our Recent Survey. http://zite.to/V6YJXh via @zitePaul R. Williams Great post by the always wonderful @nilofer Innovation Isn’t Tied to Size, but to Operating Rules http://blogs.hbr.org/cs/2012/10/innovation_isnt_tied_to_size_b.htmlMark Truelson The Five Cs of Opportunity Identification http://ow.ly/eOQDT by @ScottDAnthony – worth following!Stefan Lindegaard If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to Follow @jorgebarba