Innovation must reads of the week: Change consumer behavior with these 5 levers Jorge in Must reads of the week [View the story “Innovation must reads of the week: Change consumer behavior with these 5 levers” on Storify] Innovation must reads of the week: Change consumer behavior with these 5 levers Storified by Jorge Barba · Sun, Nov 11 2012 12:01:44 How To Disrupt Yourself http://p.ost.im/p/dBhQGcGreg Satell Great post by Julian Birkinshaw: Making #Innovation a Reality in Your Company http://buff.ly/XuatE8Tim Kastelle Change Consumer Behavior with These 5 Levers http://s.hbr.org/SRKHqFHarvard Biz Review How should companies co-create their future with customers? http://qr.ae/8eHEyArie Goldshlager Hypotheses instead of requirements – RT @ericries: Enabling #Innovation using #LeanStartup http://ericri.es/UBSoOgRalph-Christian Ohr If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to Follow @jorgebarba