General Assembly 2013 (Photo credit: Paradise Nazarene)

What business are you really in?

Most can’t answer this question. And if they do, it is a rather functional driven answer such as: we make vacuums.

How meaningful and memorable is that?

I was reading through a note about General Assembly, a co-working space, and how it is shutting down it’s co-working services for entrepreneurs and instead focus on education:…