Tag Archives: Dunkin Donuts

Rethink your business by what you know not what you do

I was talking with a friend business owner this weekend about growth opportunities. Our conversation took a turn when he expressed to me that it’s hard to compete when there are a lot of other businesses offering the same thing he does. Well my friend, it doesn’t have to be that way.

For the sake of being practical, we humans like to categorize everything to most simple things, rules of thumb. They work for awhile, but the problem is that sooner than later they become rules we follow and we never stop to think why we actually follow them.