Tag Archives: Customer Development

Quick and Dirty Blueprint for Customer Development

in Design Thinking, entrepreneurship, Innovation

customer development

This is a guest post by Jonathan Lau, a growth hacker.

Alright, you’ve got the idea, now how do you quickly and cheaply see if anyone will pay for it? Despite all the hype about new PPC technologies and social media marketing strategies, I have found that for companies starting out, emails and phone calls remain the most effective tools for customer development.

Follow this blueprint for a cheap and easily scalable customer development strategy that people actually respond to.

The work flow is simple:…

Q&A: Stu Heilsberg, biz development guru, on how to stop guessing what customers want

in entrepreneurship, Innovation, Interviews

Developing business isn’t about sitting in your conference room hypothesizing all different reasons why people need your product or service, and how you might get business. As you know, there is a lot of guessing. To move beyond this, you need to get outside the building to interact and learn about your ecosystem of partners, providers and customers, not just your immediate prospects.

It takes a different mindset, says Stu Heilsberg. A “stop guessing” mindset.

A few weeks ago, I reviewed Stu Heilsberg’s book The Answers Are Outside The Building, where he lays out how to stop guessing. To get more insights, I did a quick interview with him.

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