This is a guest post by Jonathan Lau, a growth hacker.
Alright, you’ve got the idea, now how do you quickly and cheaply see if anyone will pay for it? Despite all the hype about new PPC technologies and social media marketing strategies, I have found that for companies starting out, emails and phone calls remain the most effective tools for customer development.
Follow this blueprint for a cheap and easily scalable customer development strategy that people actually respond to.
The work flow is simple:…