How do you do real business development? “Stop guessing. Business is done outside the office!” That is the core message from Stu Heilsberg’s book. A true Business Development Executive, Stu shares his experience in The Answers Are Outside The Building.

Business development is customer/client development. Being Startup Weekend Organizer and entrepreneur, I’m well aware of the “customer development” concept advocated by Eric Ries and Steve Blank.…