Most of what is called innovation is incremental in nature. Meaning, an improvement on something that already exists. This is innovating within a known box. Microsoft is company that is the poster boy for this type of behavior. It’s a shame because they invest a lot of money on R&D but not much of its inventions become innovations.

Except for the XBOX and Kinect, in the last decade or so, many of its products have been plain vanilla copies of other products that reached the market first. Why the XBOX? Because it was a product of intrapreneurship within Microsoft.

Right now intrapreneurship is a hot topic and a rich source of potential advantage for corporations. In a recent Innochat session we touched on some of the points about intrapreneurship: Being an intrapreneur.

Large consultancies have also taken notice, as recent study by Accenture about developing an entrepreneurial culture found that:…