Innovation must reads of the week: How to reduce innovation risk

Anti-innovation: 10 Proven Ways Not to Innovate – Forbes

How to reduce innovation risk  by @ovoinnovation

3 Ways To Predict What Consumers Want Before They Know It – FastCoDesign

Innovation Hell: Saving Good Ideas From Premature Death – Fast Company

It’s the Jobs-to-Be-Done, Stupid! by @bhc3

Why Innovation is Less Risky Than You Think by @timkastelle

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