Good beats innovative. I agree with this statement. You don’t really say ‘there’s a more innovative way’, you say ‘there’s always a better way’. As Scott Berkun says:
Instead of asking "How can we be innovative?", a toothless and vague question with mostly useless answers, we should be asking "How can we make great things?"
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Creating a Culture of Innovation: Learning From the Best – OPEN Forum
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Why CEOs Don’t Get Innovation – BusinessWeek
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Stop saying ‘innovation’ by Scott Berkun – The Economist
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An Innovation Manifesto – Innovation Leadership Network
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Selling innovation to your boss – Innovate on Purpose