You wont stand out from the crowd if you keep playing by the same old rules as everyone else in your market. Are you the most of anything?
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What is Design Thinking, Really? « emergent by design
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Create a Garden of Innovation! – Idea Champions
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What’s Your Company’s Sentence? – Bill Taylor – Harvard Business Review
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There Really Is Nothing that Cannot Be Innovated « I’m Not Actually a Geek
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7 steps to turn inspiration into innovation – BusinessWeek