How can your company become a relentless innovator? How do you sustain innovation over long periods of time like Apple, 3M and Google?
Jeffrey Phillips of Innovation Consultancy OVO, persuasively writes that the way to create a sustainable innovation capability in large organizations is by turning what keeps your wheels running, middle management, into innovation Champions.
Not easy. But that’s the main premise of the book. And it is this reason alone why I think this is a must read book. While there are other authors who have touched on the topic of management as an inhibitor to innovation, Jeffrey really goes a lot deeper.
Other books on innovation either deal with the pretty part of ideation or they’re all over the place. Relentless Innovation is easy to read with many interesting case studies and practical advice. This is a very focused book and addresses the ‘how’ to create culture of innovation within a large and complex organization.…