Tag Archives: innnovation tool

The Big Bang approach to problem definition

The way a problem is defined guides the way people think about it.

You can never have/experiment with enough tools. I like to experiment with various “problem definition” approaches, as I believe this is the most important step in the innovation process. While there are various ways to define a problem, I think there isn’t a more intuitive way to do it.

This is important because it is a very common innovation issue to jump in before taking time to define the problem/challenge. As Michael Michalko, author of the creative thinking book Thinkertoys, says, “The more time you devote to perfecting the wording of your challenge, the closer you will be to a solution.”