I just finished reading Disrupt: Think the unthinkable to spark transformation in your business by Luke Williams. When there are almost and infinite supply of books and texts on ‘how to innovate’, Disrupt is the most intuitive and practical I’ve read. Ever.
One of the problems with books on innovation is that the majority of authors give you a big picture view of how it is that organizations innovate but don’t really explain it in practical terms. There’s no hand holding.
What makes Disrupt different is it takes the opposite approach, it’s Step-By-Step Innovation.
Luke is a former innovation practitioner at Frog Design and you can tell he worked hard to bring the innovation process down to earth. Providing methods and tools to guide you through the whole process, including a chapter on how to craft and pitch your idea to others. In doing so, he gives you the essentials to start disrupting in a week. And no, I’m not kidding.
Clear and focused, I highly recommend this book to you and anyone who wants to shake things up but are mind boggled on how exactly go about doing it.
- HOW TO: Develop Ideas That Will Disrupt Your Industry (mashable.com)