Innovation starts with empathy

colours of the wind

Innovation always starts with empathy


A recent article on Fast Co. Design ‘Innovation always starts with empathy‘ got me thinking about empathy and for some reason I remembered the above text from Colours of the wind from Disney’s Pocahontas.

It’s telling because it seems that just like when the settlers arrived in North America to take over without caring about the people already there, organizations do the same by pushing products to people without thinking if they will actually matter to them.

Empathy with the user is a powerful tool for innovation. It gives you insight into the problem, but even more important, it makes you care about the outcome.

Enhanced by Zemanta
immuno virus 3d
A picture speaks louder than words. The above object claims the lives of an estimated 2 million people a year and has wrecked more global havoc than some wars: The Human Immunodeficiency Virus. The above illustration won first place in the “Illustrations” category of the 2010 International Science and Engineering Visualization Challenge appearing in the18 February 2011, issue of Science, published by AAAS. You would think that a guy would come up with something a…

Next Article

Visceral visuals make people care