Delivering happiness: Not business as usual

A few days ago I wrote about how . They’ve designed their business model around the concept of ‘happiness’ and have made it clear that the customer IS their business. The idea is driven that by making their employees happy it further drives customer happiness. It’s common sense but we, as consumers, can’t really say that other businesses look after our well being.

But what about pre-Zappos, is there another business that does business to deliver happiness?

Enter hotelier Chip Conley. In the video above he talks about how he designed his business model based on happiness. He talks about how he was inspired, to question the truth that businesses were made to profit, by a vietnamese woman named Vivian whom he met after he bought the motel where she worked as a maid. After noticing that Vivian did her work with joy, he began to question: How can someone find joy in brushing toilets for a living?

Because of her attitude towards service. She felt her job was to make not only guests happy but also her fellow employees. Sound familiar?

Like I mentioned on my previous post:

The universal truth is that no brand really cares about YOU, they care about your buying power. With such a dominant assumption (rule) why is it that businesses don’t choose to break it?

Well as you can see from the above talk, Zappos isn’t a one time phenomenon and business can be driven by ‘happiness’. What’s needed is a change in mindset, that profit is result of two forces:

Happy employees + Happy customers = profitable business

Let me know what you think.