Must read innovation stories of the week: Mental models determine business models

Much like humans have mental models that determine their beliefs about how the world works, businesses have business models that do the same. And just how us humans get stuck in our own thoughts if we don’t feed ourselves new experiences, business models become irrelevant when they don’t evolve.

and this means you have to start with the culture in your organization and how they view the world. You need to work on the questioning assumptions your culture has about how the world works so it can start thinking about how it can work better for you.

 

I. Want a new business model? Check your mental model first.

 

 

 

 

 

 

 

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Author: Jorge Comments: View Comments Date: 20 Feb 2010
Categories: Must reads of the week Tags: , , ,

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