Weekend innovation tip: WTF is innovation to you?
Innovation is about change and progress not great ideas.
I get two responses to that question: dull faces or some lunchbox definition.
Businesses like the sound of the word of ‘innovation’ appearing in their vocabulary yet rarely can everyone in the organization come to a collective definition of what is means to them and this is a BIG problem. They’re chickens running around without a head because they don’t know where they’re headed and this is because they’re adopting someone else’s definition for themselves and fail to see that it doesn’t fit them.
There are many definitions to innovation but I will take a different approach and start with questions to help you construct your own definition of innovation instead. These questions will absolutely stretch your thinking around what’s important to you, your customers and the world which, and this my friends is what innovation is all about: change and progress.
- What will we do differently of better than our competitors to achieve greater value for our customers and superior profits for our firm?
- What’s missing in the world of our customers that we could create to make their life a lot more fun and easier?
- What do we want to create?
Let me put it to you this way: if you’re not changing something then you are NOT doing innovation.
Does your definition of innovation answers these questions?
Categories: Innovation tips Tags: Innovation
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¬ jorgebarba
#549 January 31st, 2010 at 9:21 pm
New blog post: Weekend innovation tip: WTF is innovation to you? http://bit.ly/bJr9Dv
This comment was originally posted on Twitter
¬ blumaya
#553 February 1st, 2010 at 12:38 am
New Blog Post: Weekend innovation tip: WTF is innovation to you? http://ow.ly/16t04z
This comment was originally posted on Twitter
¬ jorgebarba
#552 February 1st, 2010 at 12:38 am
New Blog Post: Weekend innovation tip: WTF is innovation to you? http://ow.ly/16t04y
This comment was originally posted on Twitter
¬ SteveKoss
#554 February 1st, 2010 at 1:07 am
Surf the strategic stretching waves to hang 10 RT @jorgebarba Weekend innovation tip: WTF is innovation to you? http://ow.ly/16t04y
This comment was originally posted on Twitter
¬ timkastelle
#557 February 1st, 2010 at 5:12 am
Innovation = changing things RT @jorgebarba Weekend innovation tip: WTF is innovation to you? http://ow.ly/16t04y
This comment was originally posted on Twitter
¬ surflightroy
#558 February 1st, 2010 at 6:14 am
Innovation = changing things RT @jorgebarba Weekend innovation tip: WTF is innovation to you? http://ow.ly/16t04y /via @timkastelle
This comment was originally posted on Twitter
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#562 February 3rd, 2010 at 3:07 am
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¬ jorgebarba
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This comment was originally posted on Twitter
¬ #Innovation = changing things | Game-Changer
#807 April 1st, 2010 at 9:59 pm
[...] point I want to make in this post is that innovation is all about change and failure comes with the territory. Once you understand this, one key questions to ask yourself [...]