Must read innovation stories of the week: Why pursuing innovation usually fails

Today’s business leaders and organizations are not trained to be innovative argues Adam Hartung, they’re trained to be effective and efficient and that’s why there’s a high failure rate of innovation initiatives.

We all know we need to innovate. But we just can’t help ourselves. Everything we’ve been trained to do as business leaders is about staying on course–even when headed straight for disaster. Rather than do something different, we batten down the hatches and sail into calamity like Captain Ahab. Management is more comfortable putting everything at risk by doing what it has done before than sailing in a new, more hopeful direction.

• Leading Innovation: 21 Things that Great Bosses Believe and Do (Bob Sutton)

• Find the 15-Minute Competitive Advantage (HarvardBusiness.org)

• The Innovator’s Vulnerability (BusinessWeek)

• Why The Pursuit Of Innovation Usually Fails (Forbes)

  Killing Down hd Mummy Maniac video

• Dare to be different: Look beyond your competitors (Think One Step Ahead)

• Failures are the cost of success, says DreamWorks chief (NYTimes.com)

• The difference between goals, strategies, and tactics (Brand Insight Blog)