One of the great things about social media is that it gives organizations the capability (if they choose to) and advantage of co-creating new products and services with their customers.

About two years ago I persuaded a client to experiment with crowdsourcing. At the time my client, The Jumpitz Corporation, was setting up their social media presence and they had a huge offline following. Plus Valentine’s was coming in a few weeks.

They asked me how they could bring all their fans online and create some good old word of mouth.

I suggested we try crowdsourcing.…