Innovation must reads of the week: Innovation is about changing behavior Jorge in Must reads of the week [View the story “Innovation must reads of the week: Innovation is about changing behavior” on Storify] Innovation must reads of the week: Innovation is about changing behavior Storified by Jorge Barba · Sat, Aug 04 2012 19:37:19 Innovation isn’t about new products, it’s about changing behavior: http://bit.ly/OE5V6CFast Company How to Build a Company Culture of Experimentation – http://mashable.com/2012/08/03/work-culture-experimentation/ via @mashable – #innovationJorge Barba Navigating the Three Horizon Framework http://shar.es/vGND6 via @sharethis #innovation needs a structured roadmap of where it is goingPaul Hobcraft "For most companies, the biggest competitor today isn’t competition, it’s customers’ ability to learn on their own. " – http://bit.ly/QkdaUiRalph-Christian Ohr RT @work_matters: Fantastic stuff from McKinsey on how mental biases wreck corporate strategy. http://bit.ly/QZQXw5MIX If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to Follow @jorgebarba Related PostsShake Shack’s Innovation Kitchen Lets Customers Try Secret Dishes Before They Hit The MenuExperimentation Is Not FreeExperiment or Evaporate10 Ways to Discover What You Don’t Know that You Don’t KnowUse deprivation tests to uncover insights for innovationWhy don’t businesses experiment to drive innovation?