How do you win in the marketplace? Seth Godin argues that creating a sustainable competitive advantage can take many forms: own something that’s hard to copy, creating a brand, creating a network where most of the power rests on you, creating switching costs and building a culture that’s innovative.
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What Really Kills Great Companies: Inertia (WSJ)
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Managing with the Brain in Mind (Strategy+Business)
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Creating sustainable competitive advantage (Seth Godin)
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Here’s to the Passionate Creatives (I’m Not Actually a Geek)
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The enemy of innovation (The B2B Brand Debate)
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Identifying the Innovators in your Firm (Blogging Innovation)
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Innovation Strategy: What business are we in? (Blogging Innovation)
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Forget Your Big Idea. Be Simple (Small Business Trends)
