Right now, the hunger for anything innovation is huge. There are enough sources that it is hard to decide what to follow and what not to read! In the last few months I’ve read material from other authors that just isn’t innovative. It’s just repackaging.
How many more books about innovation does the world need?
Anyway, last week I was referred to a book about innovation by Shail Khiyara, CMO/Chief Customer Officer, Spigit. I didn’t know what to expect, but I was convinced that it would be good because of the people from various domains that are mentioned on the home page.
That the digital version of the book is free also doesn’t hurt 🙂
The Disruption Revolution, written by David Passiak, is a different type of innovation book because it is a collection of interviews with people from marketing and communication, strategists, enterprise, entrepreneurship and coaching.
It is mostly people we all know and follow: Robert Scoble, Brian Solis, Chris Anderson, Sarah Lacy and Seth Godin to name a few.
Most books about innovation are very focused on a specific topic, and may have taken a year or two of research and writing before they are published. This one is different because:
- The interviews were conducted in the last 6 months, so the content is highly relevant to the times
- It is not a How To book for a particular domain, but rather the focus of the book is to give you a BIG PICTURE view of innovation from various perspectives
- The format is also very easy to read as it won’t take you more than 10 minutes to read each interview. This is very interesting because in about an hours time you’ll have a good picture about various areas where innovation is happening, not just in one particular domain.
It is for these reasons that I recommend you add this to your innovation reading list.
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