Another brain-shaking tactic would be for marketers to switch places with operations people. For sales people to switch places with customer service people. For R&D people to switch places with management.
That would create surprise.
I think this tactic will only grow in importance in the coming future because the nature of our work is becoming more collaborative. Problems are more complex, the future seems less certain. Organizations and it’s people need to have wider lens of their industry as well as non-related industries.
Of course, only organizations with guts and an open mind will try this. Are you?